Our protein is derived from the highest quality whey protein. Whey protein is considered the highest biological value protein, and although it is derived from dairy, it is casein free. If people have difficulty digesting dairy, it is typically because of the casein content. Furthermore, Primal Fuel is the only protein on the market that derives its fat from coconut milk, which is considered one of the most heart-healthy fats. It is grain free and soy free, which is important to us, as we believe a grain- and legume-free diet is the most appropriate diet for our genetic disposition. Finally, our protein powder contains inulin from Jerusalem artichoke and kelp extract, a great pre-biotic that helps aid in digestion and immune function. Obviously if your goal is to be a raw foodist, our protein does not fall within this framework.
It really comes down to your belief system as to what type of diet is the best for your genetic expression. Our philosophy is founded on the principles of ancestral health and the idea that our bodies thrive on a diet most closely related to that of our Primal ancestors.
Everybody has a thing about "grass fed." The irony here is the reason people want grass fed. It's for the fats you find in the meat, because a cow has muscle tissue and makes milk. The muscle tissue in a grass-fed cow is the same as the muscle tissue in a grain-fed cow. Muscle is muscle. The only difference is found in the fats. A grass-fed cow, which eats a natural native diet, makes a high amount of omega-3 fat, which is still not very much. The grass-fed cow delivers a better fat profile within the protein structure, while a grain-fed cow is going to have a higher saturated fatty acid profile.
What's all this to do with whey? Whey is a dairy product. It doesn't come from the meat of the cow, it comes from the milk of the cow. It is basically left over from the cheese-making process. So what did Little Miss Muffet have? Curds and whey. In the cheese-making process, they would keep the curds and they would throw out the whey. Then, cheese makers figured out a process by which they could dry the whey and make it into a powder, and it would retain a desirable amino acid profile. The irony is that by the time you get to the whey, there is no fat left. The very reason you wanted the grass-fed steak is for the fat profile from an animal that eats its native diet. It's a non-issue when you get to the whey. The whey comes from the milk. It is devoid of lactose, which is the sugar that is in milk. That's why some people who are lactose intolerant can drink Primal Fuel. You can't drink whey protein concentrate because there is still some residue of lactose in there. But this isn't the case with Primal Fuel.
Here's what we can surmise: because there is no lactose in whey and the fats are gone, we have no reason to have grass-fed whey. Primal Fuel is already a high-end product with a comparable price tag. But for the money you get a hormone- and antibiotic-free, biologically available protein.
The statements in this article have not been evaluated by the FDA. Our products are not intended to diagnose, treat, cure, or prevent any disease.