MORE COLLAGEN THAN A CUP OF BONE BROTH
Collagen is the most abundant protein in the human body, and one of the most important! It’s the major component of our connective tissue, skin and bones, but as we age, collagen production tapers off, our skin wrinkles, and we become vulnerable to diseases such as osteoporosis. That’s why it’s so important to feed your body collagen protein via your diet.
The ancestral diet was loaded with collagen protein. Primal humans ate the odd bits and tougher cuts of beef that made up the connective tissue of animals, but nowadays, these parts of the meat get thrown away…because who wants to eat tendons and skin raw? But, we can cook them, and use them to make tasty, healthy treats, like our protein bars!
There’s evidence that collagen protein may help reduce joint pain in athletes, improve the quality of your sleep when eaten before bed, and heal your gut and restore digestive balance.
BALANCES OUT YOUR MEAT INTAKE
Animal foods like muscle meat, eggs and dairy get a bad rap because they’re high in the amino acid methionine, which animal trials have shown can decrease life span. But the grass-fed collagen protein that’s in our protein bars is packed with glycine, and studies have shown that glycine can counteract the effects of methionine…so us Groks can enjoy all the benefits of a protein-rich diet.